Our Story
Verterra Dinnerware was born out of an unexpected discovery in India. During an internship at Infosys between his first and second year of business school in the early 2000’s, the founder, Michael Dwork, found himself exploring a local market in a small village in India. There, he saw a woman pressing leaves into plates using a simple screw press, heated by a small Bunsen burner. The process was mesmerizing—she soaked the leaves, pressed them, cut them, and laid them out to dry in the sun. Fascinated by this natural, chemical-free process, he purchased a few plates to bring back to the United States.
Upon returning for his second year of business school, he began to see disposable dinnerware differently. The market was dominated by plastic and paper options, with very little innovation in sustainable alternatives. At the same time, awareness of climate change was growing, with major publications like TIME Magazine highlighting environmental concerns. He realized that a simple fallen leaf had the potential to replace harmful disposable plastics. However, there was no structured industry for leaf-based dinnerware. Women in rural villages were making these plates in small quantities, sometimes getting paid and sometimes not. It was an informal, unregulated process.
Determined to create a viable and scalable product for the Food & Beverage Industry, he collaborated with Columbia University’s engineering students from Parsons School of Design to refine the design and manufacturing process. The goal was to modernize the traditional Indian leaf plate, making it suitable for Western dining while maintaining its natural integrity. This led to the development of the first Verterra plate—a six-inch square plate with sloped edges, balancing aesthetics with functionality. With a growing passion for sustainability and a commitment to ethical sourcing, Verterra was born officially in 2006.
Manufacturing and Production Process
Creating Verterra’s products required pioneering an entirely new manufacturing process. The early experiments focused on understanding the precise conditions required to transform fallen leaves into durable, food-safe plates. They discovered that factors like moisture content, heat, and pressure had to be meticulously controlled. The team spent years refining these variables, learning through trial and error how different leaves reacted to various conditions.
The first production goal was simple: make a flat, stable surface. Many early iterations of leaf plates were wobbly and inconsistent, which made them impractical for real-world use. By working with engineers and designers, Verterra developed specialized molds and pressing techniques to ensure consistency and durability. The process evolved into a 16-step method that exclusively uses steam, heat, and pressure—eliminating the need for chemicals or binders.
Sanitation was another major challenge. Because leaves are natural materials, they can harbor bacteria, mold, or fungi. Unlike other manufacturers who use chemical treatments, Verterra implemented high-intensity UV sterilization, a method that was groundbreaking at the time. This ensured that the plates remained completely safe for food contact while staying true to their natural origins.
Verterra also prioritized ethical manufacturing practices, hiring women from the same rural villages that originally inspired the product. From an initial team of 20 to 25 employees, the company has grown to support thousands of female workers over the years, providing fair wages and empowering local communities.